Our experience has shown that the market for organic and natural cosmetics and skin care products in Iran and elsewhere in the Middle East remains largely unexploited by foreign brands.
While the past decade has seen a significant rise in the demand for herbal, natural and organic products, those currently on the market in Irando not reflect the latest developments and the high-quality of the products that can be found elsewhere in the world.
Although there are some products on the market claiming to be herbal or natural, the Iranian consumer has yet to see a range of high-quality products with genuine certification and commitment to the organic movement.
By establishing partnerships with companies in the UK and mainland Europe, we hope to change this, for the benefit of all involved.